SATELLITE SECURITY

Red Balloon Security
campaign for Satellite Security.

CAMPAIGN MODEL:

PITCH

The brief given to me from Red Balloon Security was to create a poster, landing page, and Instagram posts to promote their Satellite Security program at DefCon (The largest hacking and security conference). 

AUDIENCE

Hackers and gamers. Edgier, male-dominated, thrill-seeking, nerdy.  

SEQUENCE

Poster (introduction to campaign, first thing people see, make people interested)
Instagram Posts (gives teaser information in a playful way. Piques interest and encourages viewers to visit the website.)
Website (gives full information and offers motivation to stay involved.)

IDEA

Since this was meant to appeal to hackers at a convention that is known to be exciting and fun, I wanted to appeal to people's inner nerd. I centered the campaign around the idea of Cybersecurity Superheroes that are defending the planet. I wanted to offer an interactive, story-telling element to keep people engaged and encourage conversation, so I created playable characters with different comic-book-esque storylines that people can follow.

POSTER:

RB_space_poster

INTRODUCTION

The poster is the first asset in the Satellite Security campaign. It's meant to introduce the "superhero" in a vague, mysterious way. 

I wanted people to view the poster and ask "who is this guy?" and feel enticed to learn more.

It gives enough information that people will understand the general idea of what's being offered, but leaves enough unanswered to make people curious.

INSTAGRAM POSTS:

VERSION A

This series of posts offers assets pulled from the poster for continuity and highlights the main information for viewers who weren't on DefCon.

insta_A1_alt
insta_A2
insta_A3

VERSION B

This series of posts highlights the playable superhero characters. It invites viewers to look into who these characters are.

insta_B2
insta_B3
insta_B1

WEBPAGE:

Includes graphics that align with the poster style, a menu bar for additional information, encourages topic exploration. It leads with the title of the program "Satellite Security" and then offers a call-to-action button to "defend" your planet. The button leads to choosing your character and starting your storyline. Each character offers a different area of defense and playable journey. 

RB_webpage

Go ahead...click on stuff

TV Headillustration

Cat BlobAnimation

MusicAnimation

Black CatAnimation

V DayAnimation

TigerAnimation

Dog Run CycleAnimation

KyleAnimation

hello BobaAnimation

Bubble HeartAnimation

Scorpion Suckerillustration

YAC Flyerillustration

Fiefer + Allieillustration

Billy Butcherillustration

Darkillustration

Biotechillustration

Climate Changeillustration

Roboticsillustration

Theranosillustration

Nuffsaidillustration

Work From Homeillustration

Psychedelicsillustration

Cybersecurityillustration

Vaccine Travelillustration

Layoffsillustration

TryHackMeillustration

Mood Trackerillustration

Electionillustration

Cloud Computingillustration

Fake Meatillustration

Funding in Fertilityillustration

VC Acronymsillustration

Plug-Inillustration

Diversity in Ventureillustration

Trans Day of Remembranceillustration & Design

Friendsillustration

tiredillustration

Smileillustration

WWE Duoillustration

LGBTQ+ Teensillustration & Design

LGBTQ+ Kidsillustration & Design

Leash Training Comicillustration

Dumpster FoxDesign

Something Ventured Portraitsillustration & Design

Swinomish Flyerillustration

Swinomish T-Shirtillustration

OHSU Wellness Center Flyersillustration & Design