INDUSTRIAL STRENGTH GYM MOTION GRAPHICS

Motion graphic assets for
Industrial Strength Gym's website
redesign and social media.

Motion graphic made with After Effects

EXAMPLE OF INSTAGRAM ASSET

Their rebranding slogan that welcomes all types of people -- young, old, athlete, beginner, advanced, Black, brown, LGBTQ+, etc -- into this gym community. Industrial Strength prides themselves on their equity and diversity and really wanted to showcase the work they put into making sure they create a safe and inclusive space for all sorts of people, especially in the fitness industry that tends to be rife with certain stereotypes that aren't always healthy or inviting. 

THE WHOLE LOT OF 'EM

Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!

Editing Process:

1st pass 

1st pass with details

This original idea was based on the Super Mario block that gives you a reward when you head-butt it. 

2nd pass 

This version focused on the movement of the arm flexing.

3rd pass

Arm proportion and hand shape edits .