Motion graphic made with After Effects
EXAMPLE OF INSTAGRAM ASSET
Their rebranding slogan that welcomes all types of people -- young, old, athlete, beginner, advanced, Black, brown, LGBTQ+, etc -- into this gym community. Industrial Strength prides themselves on their equity and diversity and really wanted to showcase the work they put into making sure they create a safe and inclusive space for all sorts of people, especially in the fitness industry that tends to be rife with certain stereotypes that aren't always healthy or inviting.
THE WHOLE LOT OF 'EM
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1st pass with details
This original idea was based on the Super Mario block that gives you a reward when you head-butt it.
This version focused on the movement of the arm flexing.
Arm proportion and hand shape edits .
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