The Project : The client wanted a sweatshirt graphic that would represent a group of inclusive, strong, empowered women that support each other. After doing some research on different terms – and the ways throughout history women have taken back power over certain words and discriminations – I found "Virago".
"Virago" was often used as an insult to women who had "man-like" qualities. Aka: strong, independent, fierce. Qualities that are often praised and called "heroic" in men. Think "Amazonian".
This design is an act of women taking back power and reclaiming words and actions that were meant to either attack or define them. Ultimately, an act of breaking gender-normative qualities.
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